Are you serious about your business?
Of course you are!!
I know! You’ve set the business up, you’re very intentional about it, you’ve got a few clients (you could do with a few more!) and you’re busy telling people what you do. You have a lovely website and you’re all over social media. You’re doing all the things.
You’re also enjoying the freedom that everyone talks about - this self-employment lark is great! You get to take the kids to school and you have great intentions to come straight home and crack on, but a mum friend sees you at the school gate and it’s been ages since you’ve caught up, so you go for coffee. That’s ok though because you’re self-employed and this is one of the perks, right?
Well, yes – as long as you’re also prioritising your business needs.
I believe you need to be very clear about a few things in your business and that you need to give your business the attention it deserves.
If you’re a parent, when you had your baby, you didn’t abandon it at will to do other things because the baby was tying you down. You made sensible choices around your baby to ensure his/her welfare.
If you long for a garden full of beautiful plants, you realise that planting them and then leaving them won’t help you to achieve your vision. You know that you need to water them, feed them, prune them and nurture them and that in time they will be beautiful. Some might not do too well, you may need to change things round but with consistent attention and time, things happen.
I believe it’s the same for your business…
So where do you start? Here are a few ideas
Set your vision
Lay out your intentions. What exactly do you want from your business? What does it mean to you? Why are you here? Who are you trying to help?
Start by putting a stake in the ground. Where are you right now? What will your business look like at the end of the month? The end of the quarter? The end of the year? What dreams and visualisations do you have? And what can you do today to get you there? Because if you don’t start today, when will you start?
My mum had a phrase that her father used to say – one I used to hear a lot as a child. “Don’t put off until tomorrow what you can do today”
It might make you feel uncomfortable. You might have to start with research because you don’t really know what you’re doing – but make a start – and then tomorrow do some more. Baby steps lead to great things.
Be professional from the get go
Don’t ignore certain things that you need for your business. I’m thinking about insurances and legalities. Don’t just cross your fingers that you won’t need them. Make sure you’re prepared and well covered from the start.
Understand your business financial health
Be aware of your finances from day one. Income and expenses. Your income should exceed your expenses. If it doesn’t, what can you cut out? Don’t get signing up to lots of subscriptions if they’re not absolutely a priority.
These days, running our businesses online, it’s really easy to feel that we need certain online tools – there are so many to choose from. Accounting software is important – think MTD (Making Tax Digital) but productivity tools, CRM’s, email software can wait – there are always free versions that may not be as good, but they will do to the job until your business can afford better.
It’s also really important to ensure you fully understand what income your business needs to bring in in order for it to grow. Watch your figures, always be mindful of them. Where will income come from and how can this be developed?
Make friends with your mindset
Your mindset is equally as important as setting up your business effectively. Your mindset is something that you may not take into account too much with regard to running your business but it’s hugely important – it can make or break you.
You’ve heard the phrase and may have read the book ‘feel the fear and do it anyway’ – well do you? It’s likely that you don’t. It’s likely that you, like me, have limiting beliefs about certain things that hold you back. You might feel like an imposter who’s about to be found out. You might fear being judged by your peers. You might compare yourself with others and always feel less favourable. You might feel unworthy. You get the drift?
The reality is that you set your business up for a reason and if it was that compelling, then you absolutely can do it. But you’ll have to make friends with your mindset, you’ll have to understand what holds you back and overcome it. You’ll need to keep pushing, keep digging deep and ploughing through.
In essence, you’ll need to fully commit to your business and go all in – in every single aspect. That in itself can seem daunting and overwhelming. My advice is to take it one step at a time – have an action plan and work through it and as I mentioned earlier, baby steps every day.
Help is at hand, this is what I do with my clients and I can help you too.
Do leave your thoughts in the comments section on the blog.
Hi, I’m Fay!
I’m a business coach and adviser and I’m here to help you grow your business with clarity and confidence.
I’ve worked with business owners just like you for over 20 years.
I know that you started your business for flexibility and satisfaction and to live your purpose. You have a fabulous business idea that your ideal clients should love.
But you’re frustrated becuase it now feels daunting and overwhelming - there’s so much to do and you’re just not sure if all these things you’re doing are the right things.
I do know how you feel, and I’d love to take you from this confusion to creating a clear direction to develop the business you’ve always had in mind.